The success of starbuck

The success of starbuck Terms Of Reference This report was commissioned to examine the use of the marketing mix and the contribution of the design function in the success of Starbuck. This report is presented to Dr. Daniel Wade Clarke and the due date is 22nd February 2010. Recommendations are provided in the end. Procedure Organisations own literature has been used in this report. Online textbook and newspapers has been followed to complete this project report.   Nature Of The Organisation Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim wherever there is a demand for great coffee. In 1970 the first Starbucks was open. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold, thirsty people of Seattle. In May 1998, Starbucks successfully entered the European market through its acquisition of 65 Seattle Coffee Company stores in the UK. The two companies shared a common culture, focussing on a great commitment to customised coffee, similar company values and a mutual respect for people and the environment. (Source www.starbucks.co.uk ) Marketing Mix And NPDs Relation To Starbucks? The marketing mix concept is one of the core concepts of marketing theory. According to Rafiq and Ahmed (1995, p.4) that in recent years, the popular version of this concept McCarthys (1964) 4Ps (product, price, promotion and place) has increasingly come under attack in different marketing contexts. Because 4Ps do not take sufficient account of people, process and physical evidence in service marketing. In particular Booms and Biters (1981) extension of the 4Ps framework to include process, physical evidence and participants, has gained widespread acceptance in the services marketing literature. Furthermore Jobber (2004, p.21) adds to this â€Å" In services ,people often are the service itself; the process or how the service is delivered to the customer is usually a key part of the service, and the physical evidence should be considered as a separate element in the services marketing mix†. Nevertheless, there is no absolute reason why these extensions cannot be incorporated w ithin the 4Ps framework. The elements of the marketing mix are the followings; (1) Product (2) Price (3) Place (4) Promotion (5) People (6) Processes (7) Physical Evidence Product The Product decision involves deciding what goods or services should be offered to a group of customers. Brassington and Pettitt (2003, p.25) state that â€Å"it is about not only what to make, but when to make it, how to make it, and how to ensure that it has a long and profitable life†. Clearly product is the important element any company will needs to consider product features/ benefits, branding, packing and after-sales service after its development. Coffee is at the heart of Starbucks history. Starbucks sample coffees from around the world more than 150,000 cups a year. Coffee is the core product of Starbucks as defined by Brassington and Pettitt (2003, p.268) â€Å"core product represents the heart of the product, the main reason for its existence and purchase†. It is coffee which provides the functional or psychological definition of Starbucks towards its customers. Below is the diagram of Strategic thrust model, which is effective in marketing planning. Starbucks is using two marketing strategies towards their products.   First one is Product development and second is Market development. According to Jobber (2004, p.47) that product development involves improving current products or developing new products for current markets. As we know Starbucks offer convenience and non durable products in the form of coffee, when it comes to product development they are continuously differentiating their product (coffee) in the form of mild, smooth and bold categories, which increases their product line although their core product is the same. Starbucks also offer merchandise and gifts and fresh food just to increase their product range or product mix for the competitive market. This type of newness can be called new to the company, a significant innovation for the market. Furthermore Jobber (2004, p.47) also explains market development when current products are sold in new markets. This may involve moving into new geographical markets, as Starbucks has done moving into European market segments. But sometimes thes e strategies can be costly for example they have divided their coffee into three categories and they are getting their product from different regions which can be more costly then the product itself. Guardian (18th February 2009) reported that in the second half of 2008 Britain and the US fell into recession because of the credit crunch, but that so many other countries tumbled in even quicker. Germanys economy contracted by 2.1% in the fourth quarter of year 2008, Italys by 1.8%, Britains by 1.5% and Frances by 1.2%. All are significant, the worst for decades and worse than the USs 0.9% fall in the same period. Starbucks seems heavily exposed in countries such as Britain and the US, where consumer confidence and spending have shrivelled. But it also has plenty of stores across mainland Europe so no doubt they have experienced a cooling off in demand as cash-strapped consumers opts for cheaper drinks. Price Brassington and Pettitt (2003, p.392) explains price in a more interesting way according to them â€Å"price might seem to be the least complicated and perhaps the least interesting element of the marketing mix, not having the tangibility of the product, the glamour of advertising of the atmosphere of retailing†. Price however, play a very important role in the lives of both marketers and customers, and deserves as much strategic consideration as any other marketing tool because of it company receives some units for the actual product or service which is being marketed.   Starbucks main competitors are Costa coffee and Caffe Nero to compete with them Starbucks applies competition based pricing strategy. According to Brassington and Pettitt (2003, p.452) its very dangerous setting prices without knowing what is happening in the market, particularly with respect to ones competitors. There are two aspect of competition that influence an organisations pricing. The first is the structure of the market and the second is products perceived value in the market. When a product is more differentiated then its competitors product the more autonomy the organisation has in pricing it. Hence Starbucks has a range of different product they have slight advantage over their competitors and for that reason buyers come to value its unique benefits. However sometimes setting a high price then your competitors is not a good tactics. According to Times (24th July 2008) Starbucks is peddling the worst coffee at the highest prices according to a survey of the big three coffee houses on Britains high streets. The Which? Magazine survey that choosing the worlds largest coffee chain (Starbucks) instead of an independent shop for your cappuccino three mornings a week will cost you  £126 a year. Coffee Prices Starbucks Medium cappuccino  £2.29; single espresso  £1.40 Costa Coffee Medium cappuccino  £2.27; single espresso  £1.33 Caffe Nero Medium cappuccino  £1.80; single espresso  £1.25 Clearly setting high prices will not only effect Starbucks position in the market but also it will result a down turn in the demand curve. In another example The Observer (18th October 2009) reveals that at Starbucks, a slice of chocolate cake costs  £2.30 and a small English breakfast tea is  £1.40. But a pack of four cupcakes costs  £2.99 from Marks Spencer and a box of 80 Fairtrade Extra Strong tea bags is  £1.89. So clearly it is not only the core product which is expensive but also the other product range as well. Place According to Jobber (2004, p.634) â€Å"product need to e available in adequate quantities, in convenient locations and at times when customers want to buy them†. Producing products that customers want, pricing them correctly and after that made them available, is necessary for any business. But for that accurate channel strategy is very important for any business. Starbucks has their own of distribution channel. A channel of distribution is very important element. All products whether they are consumer, industrial goods or services require a channel of distribution. Starbucks apply consumer channel strategy in which producers have a direct contact to consumer. According to Jobber (2004, p.637) producer use this strategy to cut out the distribution profit margin. The consumer and manufacturer deal directly with each other. Direct selling is more effective then involvement of a distributor. The following present direct supply channel or producer direct to consumer. Starbucks has more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. Starbucks has coffee stores in every part of the UK. Guardian (21st January 2010) reveals that Starbucks UK management reckons that the chain will end the year 2010 back above 700 stores compare to its current 661 stores. However intensive distribution of the product (Starbucks stores) is not a good strategy because Starbucks has to compete in all sorts of markets in the same time, which is very costly in the current economic climate. The second most important thing, which is Starbuck lacking, is the franchisees. According to Brassington and Pettitt (2003, p.473) â€Å"A franchisee holds a contract to supply and market a product or service to the design or blueprint of the franchisor (the owner or originator of the product or service)†. Starbucks want to expand their business in the whole word a franchisee will be best available solution for them. McDon alds is an indication of the level of detail covered by a franchise agreement then why Starbucks are not following the same path as their other companies are following. National or regional advertising in addition to any undertaken by the franchisee can play an important role in building a stronger system brand identity. Promotion According to Jobber (2004, p.18) promotional mix involve advertising, personal selling, sales promotions, public relations, direct marketing, and internet and online promotion. By which we can easily made aware the target audience of the existence of a product or service, and the benefits it confers to the customers. Marketing communication is a very important element; no organisation can afford either the financial or reputational damage caused by poorly planned or implemented communication campaigns. Starbucks use all of the promotional mix ingredients to target their audience they made good use of internet and online promotion. They target their audience through social networking website such as FaceBook and Twitter. They also use YouTube for their promotion and other social campaigns. Starbucks is also using social and cultural aspect of the environment for their sale promotions and public relations. Brassington and Pettitt (2003, p.587) explains that â€Å"Social and cultural a spects of the environment will mostly have an impact on the message element of communication†. According to Guardian (2nd September 2009) Starbucks has launched a multimillion-pound ad campaign promoting its ethical values as it makes the vast majority of its UK coffee Fairtrade. Clearly they are using a social issue to make public relation with their target audience, and also Shared Planet (Guardian 2008) the Starbucks initiative launched in year 2008. Its a collection of goals, by 2015 they promise to have all their coffee ethically sourced and all their cups recyclable. Starbucks is using these issues to defend their selves against the environmental campaigners. According to Guardian (2nd September 2009) at Starbucks millions of litres of water are wasted in its coffee shops every day, contradicting its much-boasted green credentials. An investigation by the Sun revealed that over 23.4m litres of water are poured down the drains of 10,000 outlets worldwide due to a policy of keeping a tap running non-stop; Which is totally unfair because on oneside Starbucks run its campaign to save the earth and on the other side they are doing things which are against their campaign. People Brassington and Pettitt (2003, p.28) describes that services often depends on people to perform them, creating and delivering the product as the customer waits.   It is dependent upon people and interaction between people. Rafiq and Ahmed (1995, p.7) adds that â€Å"Marketing managers therefore need to manage not only the service provider-customer interface but also the actions of other customers†. For example, the number, type and behaviour of people will partly determine the enjoyment of a meal at a Starbucks coffee store. Therefore observation of everything in the surrounding of stores environment is very important for any organisations. Especially it is more important for Starbucks because they are their own producer and retailer so anything lacking in the consumer attraction can easily put a bad image on Starbucks brand name. If there is any need for training it will be the best solution for getting service delivery from employees. Processes Processes are all the administrative and bureaucratic functions of the organisation. In the process mechanisms there are flows of activities by which services are acquired. Marketers, therefore, have to ensure that customers understand the process of acquiring a service (Rafiq and Ahmed, 1995, p.7). Performance of the product can be separated from the customer but on the other hand, the customer cannot be separated from an experience good. Therefore his degree of involvement in the process of interaction is always high towards the final product (Moorthi, 2002, p.266). Adding to this by Brassington and Pettitt (2003, p.28) marketer also has to think carefully about how the service is delivered, and what quality controls can be built in so that the customer can be confident that they know what to expect each time they consume the service product. In Starbucks there are number of process mechanisms, which involve customer serving, telephonic customer services, online shopping, and Starbucks reward card. Well designed processes are needed as the service is delivered to ensure that the customer gets through with minimum fuss and delay and that all elements of the services are properly delivered. Process is all about quality improvement of any service which Starbucks provide. Physical Evidence   Physical evidence in the Booms and Bitner framework refers to the environment in which the service is delivered and any tangible goods that facilitate the performance and communication of the service. Physical evidence is important because customers use tangible clues to assess the quality of service provided (Rafiq and Ahmed, 1995, p.7). The physical environment itself is instrumental in customers assessment of the quality and level of service they can expect, for example in Starbucks stores. In fact, the physical environment is part of the product itself. The need for offering physical evidence is high. In the case of Starbucks the intangible (Service delivery) comes first and the tangible (final product coffee) later. Newness of the environment (Starbucks Stores) can also have a positive effect on customers purchase decision. Starbucks announcement to redesign its stores in UK will put a positive effect on their brand name as well as their customer involvement (Guardian October 20 09). Conclusion Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim wherever there is a demand for great coffee. Starbucks exclusively divided their product in to three categories, which increases their product line, Starbucks also offer merchandise and gifts and fresh food just to increase their product range or product mix for the competitive market. This type of newness can be called new to the company, a significant innovation for the market. Starbucks is also involved into new geographical markets, as Starbucks has done in Europe moving into new market segments. But sometimes these strategies can be costly. Starbucks apply competition based pricing strategy. Hence Starbucks has a range of different product they have slight advantage over their competitors and for that reason buyers come to value its unique benefits. Starbucks is peddling the worst coffee at the highest prices according to a survey of the big three coffee houses on Britains high streets. Starbucks has their own of distribution channel. However intensive distribution of the product (Starbucks stores) is not a good strategy because Starbucks has to compete in all sorts of markets in the same time, which is very costly in the current economic climate. National or regional advertising in addition to any undertaken by the franchisee can play an important role in building a stronger system brand identity. Starbucks use all of the promotional mix ingredients to target their audience they made good use of internet and online promotion. Starbucks is also using social and cultural aspect of the environment for their sale promotions and public relations. Starbucks is using these issues to defend their selves against the environmental campaigners. Starbucks needs to focus on their because they are their own producer and retailer so anything lacking in the consumer attraction can easily put a bad image on Starbucks brand name. If there is any need for training it will be the best solution for getting service delivery from employees. Starbucks needs continuous improvement of their processes mechanism. Physical evidence is important because customers use tangible clues to assess the quality of service provided. Starbucks announcement to redesign its stores in UK is good strategy which will put a positive effect on their brand name as well as their customer involvement. References Booms, B.H. and Bitner, M.J. (1981), â€Å"Marketing strategies and organization structures for service firms†, in Donnelly, J.H. and George, W.R. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 47-51 [Accessed: 20/02/2010] Brassington, F. and Pettitt, S. (2003) Principles and Practice of Marketing: 3rd Edition: Pearson Education Limited [Accessed: 17/02/2010] Jobber, D. (2004) Principles and Practice of Marketing: 4th Edition: McGraw-Hill International (UK) Limited [Accessed: 17/02/2010] Kotler, P. (2003) Marketing Management 11th Edition: Pearson Education Limited [Accessed: 17/02/2010] Moorthi, Y.L.R. (2002), â€Å"An approach to branding services†, Journal of Services Marketing, Vol.16 (3), pp.259-274 [Accessed: 21/02/2010] Rafiq, M. and Ahmed, P.K. (1995), â€Å"Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics†, Marketing Intelligence Planning, Vol. 13 (9), pp. 4-15 [Accessed: 17/02/2010] The Story of Starbucks [online] http://starbucks.co.uk/en-GB/_About+Starbucks/ [Accessed: 15/02/10] Times Online, (24th January 2008) Best coffee on high street? Not Starbucks by Nico Hines [on-line] http://www.timesonline.co.uk/tol/news/uk/article3245914.ece [Accessed: 18/02/2010] The Guardian, (6th October 2008) Starbucks wastes millions of litres of water a day by Angela Balakrishnan [on-line] http://www.guardian.co.uk/uk/2008/oct/06/water.drought [Accessed: 18/02/2010] The Guardian, (5th October 2008) Starbucks to redesign shops [on-line] http://www.guardian.co.uk/lifeandstyle/wordofmouth/2009/sep/18/starbucks-rebrand-branding-coffee [Accessed: 18/02/2010] The Guardian, (November 2008) Regular or decaf ? America decides [on-line] http://www.guardian.co.uk/lifeandstyle/wordofmouth/2008/nov/04/foodanddrink1 [Accessed: 18/02/2010] The Guardian, (18th February 2009) Starbucks row: Its off the boil almost everywhere by Ashley Seager [on-line] http://www.guardian.co.uk/business/2009/feb/18/starbucks-britain-failing-economy [Accessed: 18/02/2010] The Guardian, (2nd September 2009) Starbucks ads trumpet Fairtrade move by Mark Sweney [on-line] http://www.guardian.co.uk/media/2009/sep/02/starbucks-fairtrade-advertising [Accessed: 18/02/2010] The Observer, (18th October 2009) Dinner party too costly ? Let them eat cake by Huma Qureshi [on-line] http://www.guardian.co.uk/money/2009/oct/19/dinner-party-costly-eat-cake [Accessed: 18/02/2010] The Guardian, (21st January 2010) Starbucks legend delivers recovery by thinking smaller by David Teather [on-line] http://www.guardian.co.uk/business/2010/jan/21/starbucks-howard-schultz [Accessed: 18/02/2010]

Data Base Management

Data Base:It is the collection of data regarding an individual, group of people working together, a department in an organization or an organization.[1]Types of Data Base:Depending on the number of people, database is classified into 4 types.1.  Ã‚  Ã‚  Ã‚  Ã‚   Personal Database:   It is for an individual or single user.2.  Ã‚  Ã‚  Ã‚  Ã‚   Workgroup Database:   If the employees number is in between 10-15 people.3.  Ã‚  Ã‚  Ã‚  Ã‚   Department Database: It is for 15-50 employees.4.  Ã‚  Ã‚  Ã‚  Ã‚   Enterprise Database: If the no of employees is more than 50 people.Database Model:A Database Model is a visual plan for building a database. It focuses on representing the data as the user actually sees it, bridging between the concepts that make up real-world events.Raw DataThis is the process in which, raw data is collected and is converted into information which is the filtered raw data. Then, the information is described in the proper form called as the meta data which is the data description and this data is collected to form a database. So, database is the organized collection of related data.Data Definition:One very important role of a database management system is to maintain the data definitions for each table and columns in the database.   Each piece of data must be assigned a name, a data type (e.g. date, alphanumeric, numeric) and a mandatory/optional status.[2]Architecture:There are three levels in the design architecture of the database.1.  Ã‚  Ã‚  Ã‚  Ã‚   User design:   It can be used by any no of users. It is operational database.2.      Logical design: It is the logical structure of database. It is irrespective of the hardware or other things. It concerns only with logical structure.3.  Ã‚  Ã‚  Ã‚  Ã‚   Physical design: It concerns with the hardware requirements of the data base. It is not related to either the user or the logical structure.There are different types of DBMS products: relational, network and hierarchical etc but the most commonly used database management system by most of the commercial organization is the Relational Database Management Systems (RDBMS).Data Structures: Data structures (fields, records, files and objects) optimized to deal with very large amounts of data stored on a permanent data storage device (which implies relatively slow access compared to volatile main memory).Database Project:The database project would be developed in different stages like1.  Ã‚  Ã‚  Ã‚  Ã‚   Initiation which includes the gathering and defining the data and their types.2.  Ã‚  Ã‚  Ã‚  Ã‚   Planning of the requirement and how to generate the required outputs.3.  Ã‚  Ã‚  Ã‚  Ã‚   Design which includes two parts1.  Ã‚  Ã‚  Ã‚  Ã‚   Physical Design: Gathering the hardware requirements.2.  Ã‚  Ã‚  Ã‚  Ã‚   Logical Design:   Designing the logical structure of database.4.  Ã‚  Ã‚  Ã‚  Ã‚   Implementation in which we provide the required data to the database.5.  Ã‚  Ã‚  Ã‚  Ã‚   Maintenan ce: It includes the proper co-ordination of the input and the  Ã‚  Ã‚   requirement.Maintenance:The database project will be maintained using a repository server which provides all the required data and logical functions that are used in the project.Deploy:It is a process of delivery of the output obtained in the project to the client who sends the feed back depending on the report he receives.References:Encyclopedia:Data base management systems, Retrieved 12:06, 17 December 2007.https://en.wikipedia.org/wiki/DatabaseBook:Robert V.Henry, Data Base Management System.Internet blog:1. Information Technology Toolbox, Inc. (1998-2007)2. Database Management systems.[1] Encyclopedia:  Data base management systems, Retrieved 12:06, 17 December 2007.https://en.wikipedia.org/wiki/Database [2] Information Technology Toolbox, Inc. (1998-2007)http://database.ittoolbox.com/

Dracula As A Symbol Of Male Power - 1622 Words

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Dracula embodies male power through his social position, Jonathan Harker in his journal recounts a conversation he had with the Count when he speaks of his family lineage ‘the pride of his house and name is his own pride, that their glory is his glory, that their fate is his fate’ (Pg.52) The Count represents an ancient family line that embodies male power, especially during the time that Dracula was published where the higher social classes ruled. 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Marginalization As A Social Problem For Decades Essay

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One of the most impor tant demographic trends is that the U.S. has become a far more multicultural and multilingual society than it was in 1960, due in part from changes in the immigration laws in 1965 that abolished the quota system of the National Origins Act that favored European immigrantsRead MoreNeoliberalism And Its Impact On Social Work Practice1466 Words   |  6 Pagesthe 1970’s and 1980’s after advocates supported the economic liberalization policies such as the rule of the market, cutting public expenditure for social services, deregulation, privatization, and eliminating the concept of the public good. Neoliberalism has had a significant affect on social work practice over the decades. There are strategies social workers as well as individuals can use to challenge neoliberalism. The rule of the market by liberating free enterprise or private enterprise resultedRead MoreOppression Of The Catholic Religion794 Words   |  4 Pages Many people might not have known that oppression is present in regard to religion. There have been many times over the past decades were overt forms of oppression have been present when a dominant religious group takes over a subordinated group. In a reading this week, Christian Privilege is talked about. This type of privilege surprised me because I did not even know it existed. The reading talked about how dominant religious would punish individuals who went against their religion and tried to

Essay on Irony in Sophocles Oedipus the King - 795 Words

Irony in Sophocles Oedipus In the play Oedipus, irony is used frequently as and as eloquently by Sophocles to the reveal theme of seeking knowledge. Not knowing the King of Thebes, Oedipus, gives speeches on finding the murderer of the King of Laias and how wretched the poor soil will be when the truth is revealed. Then once more I must bring what is dark to light†¦, whoever killed King Laios might- who knows?-might decide at any moment to kill me as well. By avenging the murder of the King, I protect myself, (Sophocles 1109). The speech shows how dedicated Oedipus in the pursuit of the murderer and not only the avenge of the King but to save himself. He will not be saving but adding down to his life. Oedipus doesnt realize he†¦show more content†¦He fears the oracle and wants to do it right by it. But in doing so he will seclude himself from his own people as well as his family. He even prays to God asking him to punish the murderer severely with no avail. I pray that that mans life be consumed in evil and wretchedness†¦ And as for me, this curse applies no less, ( 1112). He is sure that that the curse doesnt apply to him, so he is willing to announce this publicly. He doesnt know that the old man he killed was King Laois. His only concern at this time is to free the city from sickness. He later announces that the King if he had not been killed would have had children and he would act as Laois son and avenge his fathers death. I say I take the sons part, just as though I were his son, to press the fight for him, ( 1112). Not only is he going to battle for the murdered King, but wants all the people in the city and damnation will be their reward. As he continues his search for knowledge, Oedipus brings the only man known to know the truth about the prophet Teiresias. Oedipus feels the truth will now be revealed and satisfaction will come to him. How dreadful knowledge of the truth can be when theres no help in truth†¦, (1114). This speech from Teiresias is not we ll interpeted by Oedipus. He is raged. Oedipus wants Teiresias to speak up and tell what he knows but asShow MoreRelatedThe Role of Irony and Fate in Oedipus The King by Sophocles2933 Words   |  12 PagesPlague and Health Another major theme in Oedipus the King deals with the ideas of plague and health. This theme can be taken as both literal, but metaphorical as well. This theme is literal in the sense that there is a genuine plague affecting Thebes. The health in Thebes only occurs at the end of the play when the plague has disappeared and after Oedipus blinds himself. While others may have let the plague take its course, Oedipus decided to consult the oracle in Delphi, after seeing his peopleRead MoreEssay on Sophocles Clever Use of Dramatic Irony in Oedipus the King831 Words   |  4 PagesDramatic irony depends on the audience’s knowing something that the character does not, and in this play the audience knows Oedipus faith before he knows it himself. In this play there are several parts where Sophocles conveys his plot through dramatic irony. Dramatic irony underlines how partial human perceptive can be even when it is most reasonable and how agonizing it can be to be the costs of the misinterpretation, in some sense foreseeable. Dramatic irony is also use by Sophocles to make theRead More The Iron Hand of Dramatic Irony Essay1571 Words   |  7 PagesThe Iron Hand of Dramatic Irony Sophocles Oedipus Tyrannus is considered by many scholars to be the most significant masterpiece of Greek drama. Through Oedipus Tyrannus, Sophocles is able to develop and establish dramatic irony, a theatrical device that allows the audience to understand the hidden meanings of the words and actions of the characters, though the characters themselves remain oblivious. Therefore, the behavior of the characters become ironic because they are unable toRead MoreVerbal Irony In Oedipus Rex941 Words   |  4 Pages‘Oedipus Rex’ is a tragic play written by Sophocles, that is known for its countless examples of irony found within it. The story of Oedipus is a classic Greek tragedy. Oedipus is the son of King Laius and Queen Jocasta in Thebes. The Oracle at Delphi reveals to them the tragic fate within their family. Their son Oedipus was destined to kill his father and marry his mother. To try and prevent this horrendous fate, King Laius sends his son to be terminated at the mountain of Kithairon. Although KingRead MoreReview Of Oedipus The King 1394 Words   |  6 PagesMotif in Oedipus the King Sophocles’ writing style in the play, Oedipus the King, offers incredible insight into the ways that authors utilize recurring symbols to create motif in their plays and writings. This particular play uses a blend of irony, wit, and metaphor to create a literary motif. Sophocles explores the literal aspects of sight and blindness, in the form of knowledge and oblivion. Through recurring symbols of sight and blindness, both literal and metaphorical, Sophocles creates a motifRead MorePlay Analysis: Oedipus the King1353 Words   |  5 Pagesï » ¿Oedipus the King is one of the most representative plays of ancient Greek theater and has contributed greatly to the development of the theatrical concept and influenced the writing techniques to this day. Sophocles made use of a story that was well known for the Greek audience in the 4th century BC. The subject is rather complex for the time and focuses on the tragedy of a man from Thebes, a Greek city, who becomes king after a series of events that lead to the salvation of the city from theRead MoreTheme Of Irony In Oedipus The King913 Words   |  4 Pagesaudience. In Sophocles’, Oedipus the King, Oedipus’ power and knowledge are unparalleled by man as he is the only man able to solve the Riddle of the Sphinx and save Thebes. Yet after receiving an unpleasant reading from the Oracle at Delphi during a quest to find his true self, Oedipus directly challenges Apollo, and his hubris ends up preventing him from finding out who he really is; The murderer of his father, King Laius, and husband of his own mother, Jocasta. Throughout the play, Sophocles uses ironyRead MoreOedipus the King1065 Words   |  5 PagesSophocles’ use of irony is amongst the greatest of all time, as demonstrated masterfully in Oedipus the King. He displays both ambition and understated humour by using irony in diverse ways, both cosmic and dramatic, as well as verbal irony to add a greater level of wit. Every word spoke n holds great symbolic weight and those words contribute to a narrative that reflects the gods plans. Adversely the work of Johnathan Swift takes the form of a social satire, combining economic arguments with a sociopoliticalRead MoreOedipus Fate Essay843 Words   |  4 PagesOedipus the King is a story about a prominent king torn by fate and the effect his own actions have upon his destiny. Much can be learned from the catastrophic story of Oedipus, who was prophesied to kill his father, to marry and have children with his own mother. As soon as Oedipus learns of this prophecy, he tries desperately to escape it, by running from his hometown, and even avoiding his supposed parents. Despite the fact that fate may have played some role in Oedipus demise, it ultimatelyRead MoreOedipus The King : Dramatic Irony Greatly Influenced The Audience s Perception Of Oedipus1017 Words   |  5 Pages Tenzin.Youden In Sophocles’ play â€Å"Oedipus the King†, dramatic irony greatly influences the audience’s perception of Oedipus. When creating Oedipus the King, Sophocles understood that his audience would know the outcome of the play before the completion, so he was determined to create a play, which was interesting, yet deliberately revealing at the same time. Sophocles purposely provided explicit scenes within the play that was incredibly ironic

The Elizabethan Era Free Essays

By definition, a class is a group of people with a related social standing. There are often distinct differences between the classes, denoted by characteristics such as one†s wealth, education, career, and health. These principles applied for the Elizabethan Era as well. We will write a custom essay sample on The Elizabethan Era or any similar topic only for you Order Now Elizabeth herself was a member of the upper class, while other fairly successful people belonged to the middle class. Peasants were the lowest ranked class, usually because they were unfortunate enough to either contract a disease that disabled them from work, or they were farmers that were stricken with poverty when a harvesting season went bad. The â€Å"upper class† consisted mainly of nobility and wealthy landowners. Those in this class generally handled governmental affairs. They also had their children brought up with an education in music, math, and history. It wasn†t rare for many of them to be literate in multiple foreign languages, as well as their own, such as Latin, English, French, and Spanish. Also, the men usually received a better education than the women. The men of nobility were taught extra skills such as horse riding, hunting, shooting, and hawking as well. Because of this class†s social statute and wealth, they were easily able to treat themselves to the best of the food available during their time, especially meaty foods. But because of the large consumption of meat with few vegetables, many eventually suffered from diseases such as scurvy, which is weakness of the bone. The dinnerware consisted of wooden plates, like those of the lower classes, but these were accompanied by other delicacies of the Elizabethan period, such as chairs, forks, and glasses. The favorite drink of all the classes was beer, although the upper class favored wine imported from French vineyards. One custom between the people of this class and the peasants was known as the giving of â€Å"alms† to the poor. This was were a wealthy person would contribute money and sometimes provide supplementary shelter to a less fortunate person. Although the upper class was a minority in Elizabethan times as it is now, it kept the thriving European kingdom alive. The second class of the Elizabethan Period was the â€Å"middle class†. This class usually consisted of merchants and some landowners, although the number of peasants who rose and fell between this class and the lower class varied depending on the health of the seasonal harvest. Those in this class lead a fairly peaceful, easygoing life, other than common household chores and visits to the local market. If possible, they would hire a servant to keep up with some of the household chores, such as the tedious task of clothes washing. They sent their children to a formal school if they could afford it. The parents were so intent for their children to learn the material that they encouraged teachers to beat them if they made mistakes or became lazy. The middle class often could not afford some of the things taken for granted by the upper class, such as chairs instead of stools, forks, glasses, and a large selection of meats. The middle class drove the economy of Britain through its trades with other European countries. The peasants made up the lower class. These people were either ill, lazy, became laborers, or were just turned a bad hand during the harvest season. The laborers and servants served long hours each day handling the least favorable jobs, such as field work and laundry. During bad seasons, as many as 25% could not afford food, and often the most they ever ate was bread. In many cases they turned to thievery, otherwise they would starve. Some were lucky enough to receive â€Å"alms† from the wealthy, but many didn†t, because of their great number. The upper class pitied the peasants that were ill or that couldn†t find work, so they created a system to care for them. If there were able men that were just lazy and rather beg on the streets, a Parish, or the person in charge of the system locally, would send them to a larger city were they would be whipped and then sent back and assigned a job. If a man was ill, then they would often try to take him in and give him enough food to survive on. Widows and their families were also treated in the same manner. In the end, when harvest was well, every class benefited, and it created especially good seasons for the poor, otherwise it was the peasants who suffered most. The classes of the Elizabethan Period established a society which became a model for many present-day cultures. Though not perfect, it still exists today, even in America to some degree. The upper class was the wealthiest and had the most power, while the middle class was mostly involved in trade, and the lower class made up the remainder who were often ill or widowed. How to cite The Elizabethan Era, Papers

Factors Influencing Productivity of Teamwork †MyAssignmenthelp

Question: Discuss about the Factors Influencing Productivity of Teamwork. Answer: Introduction Creativity and innovation are two important processes that are necessary for any individual or business to form new ideas or solutions of relevance. This paper aims to identify five such important learning points from the module, and explain two of them in detail as well as their relevance to an individual. Apart from this, the paper also aims to discuss the various steps that need to be followed by an individual in his employment on the completion of the 3rd level of education. The process or idea of creating something new or unusual is considered as creativity. The process of implementation of something new is known as innovation. Creativity and innovation are two important qualities which are necessary for any business organization and is of great significance to an individual. Creativity helps in the formation of a new thought or idea and innovation is the implementation of that thought in practical field. The analysis of the innovation and creativity module reveals numerous learning points out of which, five of them can be stated to be the most important. They are as follows:- Convergence and Divergence thinking- Divergence thinking refers to the process of thought that is utilized for the generation of creative ideas after the exploration of a number of solutions. Convergence thinking on the other hand, is the exact opposite of divergence thinking. It is a problem solving technique that has the presence of accuracy, logic, speed and other characteristics and a conclusion is reached regarding whether the problem could be solved or not. In other words, convergence thinking is more logical and focused on the result however; divergence thinking is more focused on exploring the numerous ideas and outcomes. Pixars view on teams and their importance- According to Pixar, teams are not only important for completing a given task but act as an important source of new ideas and creativity. This is achieved by following certain internal practices in the studio. In order to utilize the creative potential of teams in an effective manner, employees are motivated to not be afraid of failure and be open to feedbacks and criticism, free flow of communication and collaboration with other employees is encouraged (Gilson 2015). Knowledge push as a source of innovation- The knowledge push form of innovation is the process of gaining or forming new thoughts, ideas and opinions after the research and analysis of information from various sources. It emphasizes on the importance and use of scientific research, involving the use of a large network of individuals sharing their creative ideas. Dyson, 3M and Corning are some examples of companies that make use of knowledge push as a source of innovation. Morphological Matrix- The morphological matrix can be considered to be a tool which is utilized for the generation of numerous options. The morphological matrix helps in providing a well structured approach for the generation of unusual or unique options as possibilities or solutions. Da Vincis technique- Leonardo Da Vincis technique of innovation makes use of a number of important steps in order to help in the process of creativity and innovation. It puts more stress on independent thinking. It implies the use of both creative and logical thinking together, as well as observation skills to tap into new areas of innovation and creativity. It states the significance of bringing about a change in the thought pattern and forming a creative or innovative idea. Out of the given five key points of learning from the module, Pixars view on teams and knowledge push innovation can be considered as the most relevant for an individual. The explanations of both these points are stated below:- Pixars view on the importance of teams Pixar is a successful movie studio and the company has experienced financial success from the movies it made. The success of the movies is greatly credited to the creative and collaborative teamwork in the creation process. Pixar teaches us that working in a team can have a great impact in the formation of new ideas if the entire team functions as one and follows certain guidelines. Pixars view focuses more on research and development activities which is greatly important in present times (Somech Drach-Zahavy 2013). Pixars view greatly encourages the exchange of information between team members and employees. The preferred mode of communication is direct and face to face, encouraging the employees to speak up and criticize the decisions or steps that are to be adopted (Strazdas, Cerneviciute Jancoras 2016). Ideas and thoughts are formed not only within groups but are accumulated from sources outside the group as well. Although Pixar is known to hire talented employees, yet individual contributions are not given more importance as working in a collaborative form with a great deal of communication taking place within the team (Gilson 2015). In the present times, Pixars view is greatly significant for individuals since it stresses on teamwork, the practice of which is prevalent in almost all business organizations (Rodrguez-Snchez et al. 2017). Apart from this, individuals are also motivated by teaching them to accept criticism as a way to evaluate what went wrong and what improvements could be made (Alcntara). It also helps individuals understand that the process of creativity requires time and patience. A good idea is not formed suddenly or in a rush and it takes time to build on it. Lastly, it talks about the importance of possessing an eye for detail as it would help in forming a product of great appeal for the consumers, as was the case with successful films like Wall-E, Toy Story 2, Up and so on (Fiascone Christense n 2014). Da Vincis technique of innovation- Leonardo Da Vincis technique of innovation can be considered to be another important source of innovation for an individual. According to Da Vinci, independent thinking is an important quality that must be possessed by an individual. The presence of independent thinking adds to a great deal of diversity in the thought process and helps bring about a change in the way an individual thinks. This technique states that an individual must break away from existing assumptions regarding a problem and instead, making use of techniques like reverse brainstorming, the six thinking hats, SCAMPER, the utilization of different media forms and other techniques to explore the different aspects of a problem and form a solution (Shlain 2014). Da Vincis technique allows an individual to break free from the established parameters of creativity and innovation, tapping into uncanny areas for acquiring new thoughts and ideas. According to Da Vinci, the use of proper obse rvation skills and connecting of two irrelevant subjects into one are some great sources of innovation, that help formulate fresh new ideas. Da Vinci also stated that existing solutions to problems should be analyzed and deduced which would help in the formation of a solution better than the one before. Most importantly, Da Vincis technique talks about the importance of connecting creative thinking with logical thinking since it has often been observed that a creative idea may sound good but is actually unfit for application in reality (Csikszentmihalyi 2014). Therefore, the use of Da Vincis techniques of creativity in innovation would help an individual to form unique thought patterns and ideas, possess a sharp sense of curiosity and maintain a much-needed balance between the mind and the body, having a great relevance in todays competitive market. The education system in Ireland comprises of three levels, namely primary, secondary and higher levels of education. The higher level of education is also known as the third level. The steps that should be taken by an individual in his first employment after leaving the third level, in order to apply his creativity and innovation are as follows:- Generation of new ideas and their mobilization- This refers to the formation of an idea may which may be a result of an existing idea or solution. An example of this can be seen in Apples creation of the iPod, the idea of which originated from the already existent mp3 player in the market. However, Apples innovation was the iPod created by it had a capacity of storing more songs than an average mp3 player. Similarly, existent ideas can be tapped into and changed, to aid in the formation of new ideas (Serrat 2017). Experimentation- It is the process involved in the testing of an idea and understanding if it is applicable in the practical field. Prototypes are used to examine and evaluate the outcomes of the idea or thought and necessary changes take place accordingly (Anderson, Poto?nik Zhou 2014). Evaluation- It can be stated as the most important step since evaluation helps in understanding the advantages and limitations of an idea and what changes can be made to remove the drawbacks. It analyzes the impacts of implementing an idea in real life. Discussions are arguments are important for evaluation as they help in adding new ideas to the pool of thoughts. It is due to this reason that working in teams is given more emphasis. Apart from these, the organization should also provide feedback and set up proper screening and evaluation protocols to arrive at a desirable conclusion regarding the application of a new creative idea. Commercialization of ideas- This refers to the process of setting up a market value for an idea keeping in the impact it may have on the market/consumers. It is mostly concerned with the demonstration and persuasion of the idea and its benefits to the consumers rather than focusing on the development of the idea. Diffusion and implementation of idea- This process is concerned with the acceptance of an idea in the organization and the numerous steps involved in implementing the idea on a practical field. The presence of suitable resources along with a proper marketing plan is recommended for attaining success in the implementation of the idea. The diffusion and implementation process also sets up the possibility of potential future ideas that focus on other subjects regarding market and consumer needs (Wang Miao 2015). Conclusion Therefore the conclusion can be drawn that the presence of skills in creativity and innovation are important for individuals and business organizations in a similar scale. In the current competitive market, the formation and implementation of new ideas and innovations is in much demand, and would help boost a companys financial growth significantly. The rate of competition is high and the consumers are in constant need of innovative products. Hence, individuals today, are expected to follow the necessary steps in order to tap in to new sources of creative ideas and contribute to adding more innovative and creative products into the mix, satisfying consumer needs. References Alcntara, J.E., FAIL BETTER: OR, WHAT CAN TEACHERS OF PREACHING LEARN FROM IMPROVISATIONAL PERFORMERS AND FROM PIXAR? Anderson, N., Poto?nik, K. and Zhou, J., 2014. Innovation and creativity in organizations: A state-of-the-science review, prospective commentary, and guiding framework.Journal of Management,40(5), pp.1297-1333. Csikszentmihalyi, M., 2014. Creativity and genius: A systems perspective. InThe Systems Model of Creativity(pp. 99-125). Springer Netherlands. Fiascone, R. and Christensen, M., 2014. Disney Pixar: Building a Magic Kingdom of Animation. Gilson, L.L., 2015. Creativity in Teams.The Oxford Handbook of Creative Industries, p.50. Gilson, L.L., 2015. Creativity in Teams.The Oxford Handbook of Creative Industries, p.50. Rodrguez-Snchez, A.M., Devloo, T., Rico, R., Salanova, M. and Anseel, F., 2017. What makes creative teams tick? Cohesion, engagement, and performance across creativity tasks: A three-wave study.Group Organization Management,42(4), pp.521-547. Serrat, O., 2017. Harnessing creativity and innovation in the workplace. InKnowledge Solutions(pp. 903-910). Springer, Singapore. Shlain, L., 2014.Leonardo's Brain: Understanding Da Vinci's Creative Genius. Rowman Littlefield. Somech, A. and Drach-Zahavy, A., 2013. Translating team creativity to innovation implementation: The role of team composition and climate for innovation.Journal of management,39(3), pp.684-708. Strazdas, R., Cerneviciute, J. and Jancoras, Z., 2016, June. Factors influencing productivity of teamwork in creative industries. InISPIM Innovation Symposium(p. 1). The International Society for Professional Innovation Management (ISPIM). Wang, G. and Miao, C.F., 2015. Effects of sales force market orientation on creativity, innovation implementation, and sales performance.Journal of Business Research,68(11), pp.2374-2382.